Lego Movie

 10th September 2021

L/O: To understand the narrative and characters in the Lego movie.

warner bros dc(batman,superman,wonder women,green lantern ,star wars)

beep boop

Friday 17th September 2021

lego set :old west ,  bricks burg , lego city  middle Zealand,  cloud coo coo land , star wars

metal beard 

Tuesday 21st September 2021

Theres a normal working dude which finds a special piece and  becomes a special guy meets a girl who helps him out and meets a old dude then they go to different worlds to meet some other people while some bad guys are after them. When they meet the people in the world co co land the bad guys arrive and then theres a lot of chaos and a lot of people get captured  then the special guy has to save everyone from lord business and save the world from superglue and in the end world business becomes a good guy but dies due to an explosion. Also the hole special person is made up by the old guy.

The message in the film is try your best and that not everything has to be done by instructions or  perfectly and that teamwork is important.

The cast list of the main characters of the lego movie.

Industry research 

L/O: To research the process, companies ad regulations behind the film industry.

1)Production is making the movie/film.

Distribution is the act of promoting content to online audiences in multiple media formats through various channels.

Exhibition is the retail branch of the film industry. It involves not the production or the distribution of motion pictures, but their public screening, usually for paying customers in a site devoted to such screenings, the movie theater.

2) Conglomerate is a very large organisation that owns different types of media company

3) the people that regulates films in the UK is the British Board of Film Classification (BBFC)

4)The rating they gave the LEGO Movie is 'U'

5) The people that regulates video games in the UK isThe Games Rating Authority (GRA) 

6) The rating they gave the LEGO Movie video game is PEGI +7

7) The two main companies that produced the LEGO Movie in 2014 isWarner Animation Group and Village Roadshow Pictures

8) Directors are Phill Lord & Chris Miler

9) the company that produced the LEGO Movie video game isWarner Bros. Interactive Entertainment TT fusion

10)Warner Bros. Pictures distributed the LEGO Movie in 2014

11) ASA - Advertising Standards Authority 

The BBFC rated the LEGO Movie a U because theres a mild language (eg:darn,butt).

The VSC award a PEGI rating of 7+ because it features non-realistic violence in a child-friendly setting or context and violence that lacks any apparent harm or injury to fantasy or mythical beings and creatures.

Friday 24th September 2021

1) Its important for film regulations to exist because its to protect the younger/ vulnerable people.

2)Some people are agains regulations because some people want to watch it even though they might be under the age.

3)Some film-makers worry about the classification they are given because for some movies you need a higher rating to make it look more interesting( e.g. horror/action)

4)The Warner Bros are happy to receive a 'U'  because then everyone can watch it and thats more views (and money)

5) the people that are watching the movie are the same age as for the game 

Vertical  Integration

A single company controls both the production and distribution stages of a product. This means all profits  go back to the parent company rather than being shared out.

It helps increase the profits because if your in a ownership with another company you don't have to share the profit.They also have the right of the characters and they can make the games for the movie without asking for the right cause they own the characters of the movie.If the brand of the movie is big then they have more views and if they do then more profit more profit is success and games.

Friday 1 October 2021

Narrative Theory 

L/O:To explore the narrative & apply narrative theory to The LEGO Movie.

Hero- emmet

Villain- mr business

The Donor- Vitruvius

The Helper- Lucy/wildstar

The princess- Lucy/wildstar

The princess father- Vitruvius

The Dispatcher- Vitruvius

The false hero-batman

Postmodernism

Challenges genre conventions: might be a mixture of many genres; challenge typical character roles etc.

Pastiche: imitates other text, humorous take on society/culture.

Hyper-reality: makes the audience aware that they are watching a movie.

The LEGO movie is a postmodernist film because how they link real life with the film and how they make fun of the world we live in. Most characters act like a different role in the film (eg. emmet acts more like the helper rather than the hero and Lucy acts more like the hero).

Also they keep on reminding the audience that their watching a film by .

Equilibrium

 Everything is awesome but the world is corrupt and nobody knows. Normality 

Disruption

Emmet fell down a hole and found the piece of resistance

Recognition Of Disruption

They found the truth about Taco Tuesday.

Attempt  To Solve Disruption 

They go to the office and try to stop Mr Business

New Equilibrium

President Business is a good guy and creativity and teamwork is encouraged 

Tuesday 5th October 2021

Target Audience 

L/O: To identify the target audience using demographics & psychographics

Target audience is Family Audience which id then split into three groups:

-Young kids who play with LEGO

comedy, animated, Lego songs

-Parents who played with it when they were young too

comedy, action, some hidden messages for the kids, and some old voice actors, reference from other film 

-Young adults cinema-goers 

action, comedy, voice actors form other films, reference from other film 

Starwars reference for more masculine 

wonder woman  reference for more famine 

Friday 8th October 2021

Marketing

L/O: To explore marketing & promotion of the lego movie; to link the methods used to the target audience.

 

Tent-pole production means that the studio spends a lot of money for the movie and they are certain that they will make profit out of it.

 

What LEGO based  film projects have been happened or planned ,since the first movie in 2014?

ways of promotion:

- billboard

- posters

- cinemas (in the windows of cinemas) 

- merchandise

- social media platforms

- trailers (and teaser trailer)

- actors social media

- adverts ( on popular/most used tv channels, youtube adverts etc...) 

- printed promotions

- reviews (newspapers etc.)

- interviews 

- websites

LEGO released some tie-in merchandise

-17 LEGO world sets

-16 collectable mini figures

-LEGO movie video game

-sticker & activity books

 

promote movies

- Each week in January 2014, a new character poster was released 

- LEGO story scheduled linked event

- free accessory packs were available in stores after building creative models in store

- Video game released on 4th February

- Mcdonalds released 3d toys

Friday 15th October 2021

TV Advertising

L/O:To evaluate the methods used to market The LEGO Movie; to link the methods to the target audience.

-In dancing on Ice at 7.27pm on Sunday 9th February 2014- five days before the movie launched- ITV board cast a world first, and ad break made entirely out of LEGO.

-They are showing the lego movie characters in between other lego adverts

-British heart foundation 

-confused.com

-BT and premier inn

-the adds were separated by five different 2 second "stings" featuring characters from the movie and the break ended with a 40 second trailer for The LEGO Movie.

-British Heart Foundation ,confused.com, BT and Premier inn all paid for the production cost their adverts themselves.

Nearly 6m people saw The LEGO Movie break live on TV, with an additional 1.1m seeking it out on YouTube within a week (all of these views were achieved organically with NO paid-for digital optimization)

the movie can out in Feb 2014 at No.1 in the UK box office charts, meaning it wasn't just the best performing kids film of the year, it was the best performing movie of ANY kind.

How The LEGO Movie marketing campaign marketing broke boundaries with the TV ad and linked with the social media campaign?

They did this by doing some normal adds in a LEGO style while promoting their own Lego film but they also realized the add on YouTube. While doing this 6m people saw the LEGO Movie break live on TV, with an additional 1.1m seeking it out on YouTube within a week. This is amazing news for the companies that where part of this movie break because that meant for them to have more costumers also for the LEGO Movie to have more views.

Tuesday 19th October 2021

Intertextuality

L/O:To explore the similarities between the Matrix and The LEGO Movie.

similarities:

- wildstar =

-emmet=neo

-team work

-believe in yourself 

-neo stars as an normal person then becomes the 'hero'

-New York 

Intertextuality:

when one text refers to another (e.g. matrix and the lego movie.)

Tuesday 9th November 2021

The LEGO Movie:Trailer

L/O:To evaluate the methods used to market The LEGO Movie to link to market the audience.

Starter

I think the LEGO Movie choose to have the WB logo in lego because the movie is about legos and doing that will add a bit of effect to the film. LEGO is a global thing.

 

Equilibrium

 Everything is awesome but the world is corrupt and nobody knows.Normality.

LEGO Movie Trailer: drinking coffee watching TV.

Disruption

Emmet fell down a hole and found the piece of resistance.

LEGO Movie Trailer: When President Business says to putting people to sleep/villain.

Recognition Of Disruption

They found the truth about Taco Tuesday.

LEGO Movie Trailer:Business planing to destroy the world.Emmet being the chosen one.

Attempt  To Solve Disruption 

They go to the office and try to stop Mr Business.

LEGO Movie Trailer:Emmet being the chosen one.

New Equilibrium

President Business is a good guy and creativity and teamwork is encouraged.

LEGO Movie Trailer: Everything is solved and Emmet saves the world.

1. To make the movie seem more interesting and  for them not to get  bored

2.Children have short attention spam so it makes sense to make the boring parts of the trailer quicker and the more better parts slower.

Tuesday 23rd November 2021

Video games

L/O:To identify benefits of simultaneous release of film and video games to analyse using uses & gratification theory.  

colour palette-the range of colours used in media text

non diegetic sound-sounds that only the audience can hear

diegetic sounds-what the characters would hear in the film world

inter title- the text used between shots in a trailer.

There are some inside jokes that would make scene to the older audience that might of watched Matrix. And the movie has a very bright colour palette for the younger ones to not get bored of the film.

-The game developer of the lego game is warner brothers interactive entertainment

-the game publisher of the lego game is Warner Brothers interactive entertainment

-the lego game was realised 7 feb 2014

-genre of lego game is action/adventure

-the platforms of the lego game is Game Boy Advance Windows GameCube PlayStation 2/3/4 Xbox OS X

-the game modes of lego game is adventure/survival.

Profit maximised- increases potential audiences

Familiarities-brand,plot & characters known

Extends pleasure of the film-chance to be a part of the film world; can have extended narratives

Cross-promotion- efficient use of marketing of both products to promote the other. 

recent film/game releases: 

harry poter 

lego movie 2

star wars:lego

personal identity fits well in the lego game because people could choose their own characters.

information goes with the game because you learn more about your favourite character.

entertainment is important with all games because video games distract you from reality.

social interaction for games if when people talk about the game (talk to a friend/play with them).

Trailer 

social interaction-three kids people playing.(they were having fun playing ).

information-new areas & 90 characters to play in. 

personal identity- different characters to play with.

entertainment-a lot of building you can do and a lot of explosions.

Tuesday 7th December 2021

this game cover shows that its bout building and fighting because one of the characters is holding a key used to fix/build stuff and in the background you could see that there is a lot of fighting with the big robots.

Video game analysis

L/O:To analyse using media terminology.

idea structure of answering an exam question.

in the logo game cover you can tell that the game is fun  and can build from emmet with the big spanner that his ideas are really big/creative.and there are side characters as well because they are in the background.and the hierarchy of some Lego characters eg. lord business and emmet as well as batman.

Friday18th January 2022

Poster Campaign.

L/O:To explain the effectiveness of the campaign;to analyse the representation of the poster. 

denotation-what the text is.

connotation-what the text suggest.

doctor strange 

denotation- man,dark hair,colour red and green

connotation-casting a spell,looks like a magician because of what he's wearing.marvel character.

context-an actor that plays doctor strange a marvel character.

denotation-man,building,fire, thunder clouds,

connotation-an actor playing batman,big building behind the man in black,very cloudy weather looks like a thunderstorm is coming.colours suggest that its an action movie,

context-batman is comic hero

Genre analysis

LEGO movie is an sci-fi comedy action because there is an explosion which represents action, bright colours palette(eg. red,white,blue and black) represents comedy and sci-fi is the magic staff and unikitty.The lego movie is also a intertextuality because there are characters like batman,wonder-woman.

Vitruvius 

older than the other characters for the older viewers.He's male. also shows that older people are wiser than the younger generation. 

Tuesday 1st February 2022

Representation 

L/O:To analyse the representations throughout the LEGO movie promotional campaign.

woman are strong. This is shown in her facial expression in the poster. For example, in the poster wyldstyle looks very determined. This is shown by her angry eyebrows and her mouth expressions. However her femininity is shown by her makeup, her hair done up, and the pink on her.

How does this portray the male gender?

-men are heroic 

-men can be insignificant/weak sometimes 

Male as the dominant gender

-emmet is the hero

-lord business even though he is the villain he is still powerful

Male as the weak

eg.)emmet-'i want to go home'

-in the logo movie poster he seems weak by his expression that he is screaming while running away from lord business.

Wyldstyle

supports the stereotype

-smiling expression

-makeup

-pink in her clothes

-dyed hair

not following the stereotypes

-wearing black tracksuit(not a princess dress)

-looks fearless 

-dark coloured clothing

Vitruvius

supports stereotype

-wise old wizard

-teaches emmet

-noble

not following the stereotype

-he is wise and not dumb

-minorities in media

Age

young

irresponsible-emmet (scared/runs away from danger)

lack of control- he's shocked meaning he might not have the situation in control and most likely mess things up.(example)

not much responsibility (stereotype)

support- Vitruvius- he helps emmet throughout his journey to become a hero and a master builder.

Old

wise-Vitruvius (focust)

quite calm and joins in the action and helping out a lot of people.

he isn't meant to join in the fight since he's old (stereotype)

Tuesday 15th February 2022

Put it all together

L/O:To explore exam style questions and how to answer them effectively.

film UK regulators:

British Board of Film Classification (BBFC)

tv&radio UK regulators:

Ofcom

advertising UK regulators:

Advertising Standards Authority (ASA).

magazines&newspaper UK regulators:

The Independent Press Standards Organisation (IPSO)

video games UK regulators:

video standars council

Question 1 [1mark]

what is the UK regulator for video games?

-video standar council

Convergence:interconnection of communication technologies, computer networks, media content and information.

narrative:media that aim to tell a story.

tent pole:a big-budget movie whose earnings are expected to compensate the studio for its less profitable movies

synergy: when the combined effect or impact of a number of media activities is different from(disney- cd's/dvd)

active/passive:  interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it

audience:the people watching the film

franchise: a film series, or a collection of films, that share the same fictional universe or have been marketed as a series

promotion:involves ongoing. advertising and publicity (mention in the press)

conglomerate:a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.

regulation: are rules enforced by the jurisdiction of law.

vertical integration:when a Media Company owns different businesses in the same chain of production and distribution

production:making the project

distribution:The methods by which media products are delivered to audiences, including the marketing campaign.

platform:the online spaces where users can engage (purchase, share, or communicate) with created content.

Question 2 [4marks]

Explain two reason why the film company would release a video game linked to a film?

To promote the film because in the game you can play as the film characters.Also more money because people will buy the game after watching the film.

Question 3 [10marks]

Explain at least two uses and gratification of video games using Blumler and Katz's theory.Refer to the lego movie to support your answer.

P-PERSONAL IDENTIFICATION 

I-INFORMATION

E-ENTERTAINMENT

S-SOCIAL INTERACTION

Blumler and Katz's stated that an audience establishes a personal identity through characters.

In the LEGO movie video game its shown that personal identity  is used by the various characters you can pick from.This means that the audience can chose other characters and not just the main ones. 

Another one is Entertainment since in the lego movie video game you can do anything as your  favourite character its going to be very entertaining for a child plus social interaction since you can play with your friends this also applies to the parents since they will know their child is playing locally so they will know the other parents and kids around.

Question 4 [10 marks]

Analyse how genre codes have been represented in the logo movie poster campaign appeal to a family audience.

in the lego movie poster there is explosions which shows that its action for representing  the genre also for the older family members.Colourful colour palette which suggest that its comedy for a younger audience for the kids.The characters are young and old female and male which suggest that the film is for a family audience.

Thursday 4th May 2023

Exam Revision

L/O: To explore exam style questions and how to answer them effectively.

lego movie marks - 25 

tv drama marks - 45

Promotion - 

-tv ads made out of lego

-character posters with the voice actors names as well

-video game poster which got released a week after the movie

-trailers at the end of the tv adds

-merchandise 

Q6 - fact based Q 1mark

Q7 - knowledge 10marker

ad 

and video game trailer

synergy - when two products help each other sell

Industry- 

BBFC they regulate films with age range, Lego Movie is rated a 'U' which means everyone can watch.

Action- Adventure multiplayer.

Warner Brothers 14 Feb 2014.

they are conglomerate and this makes it easier to advertise and make it public to everyone you make more money and don't have to share the money.

synergy e.g.s- lego movie and the game.

successful - budget $60mil sales $69mil in the UK.

most profits which makes more profit - game available on.

characters and then the lego movie poster.

Audience-

kids, parents and teens

age ranges VGA in the UK for video games

tent pole production - producers think that the movie will make a big profit that will support smaller projects

Film Audience

active - they see the movie and comment and interact 

passive - they just watch it and keep it to themselves.